Leadership that takes a stand: a manifesto

Leaders, we must take a STAND to create positive, lasting progress for our rapidly changing world.

To get there, we will reimagine leadership, create more courageous leaders, elevate more brave voices and activate more bold ideas and action.

Business is made by humans for humans. What we humans become, what we accomplish, and what we create for future generations depends on us — leaders who work together and take a STAND.

Our STANDs are courageous commitments to change and co-create a better, more resilient future for all humans. Arising from our own unwavering values and purpose, our STANDs are what we know to be true but not yet reality.

Significant, True, Ambitious, Needed, Dimensional. This is what our STANDs must be to contribute to progress.

We leaders are guardians, advocates, provocateurs and activists.

Together, our STANDs form the many cracks that lead to systemic change. Magic happens when our evolved leadership is guided by these essential values:

Joy | Dignity | Courage | Wonder | Wisdom | Progress

Instead of “moving fast and breaking things”, we propose that these values help us “learn fast and make progress wisely.”

Above all, we hope, we KNOW, that when we change leadership, we will change the world.

Let’s STAND up and get to work!